Pricing
Honest, flat-fee pricing.
No hourly rates. No surprise invoices. Pick a tier, get a quote, get a website.
Express
Need a homepage fast?
A single-page site, fixed scope, five business days. Tight enough to ship quickly, with a clear upgrade path to Starter when you outgrow it.
What you get
- One responsive page
- Contact form + Google Maps
- 2 rounds of revisions
- 5 business day delivery
Hosting includes
- Fast hosting, SSL, global CDN
- Sveltia CMS (edit your own content anytime)
- Weekly backups, 30 day retention
- Uptime monitoring
- Email support, up to 3 business day response
Starter
one-time + $39/mo hosting
or 50% upfront, 50% on launch or 50% upfront, 50% on launch
Best for small restaurants and single-service businesses.
What you get
- Up to 5 pages
- Contact form + Google Maps
- Basic on-page SEO
- 1 week build time
Hosting includes
- Everything in Express, plus:
- Daily backups, 30 day retention
- 2 business day support response
- Form spam protection
- DNS + domain management
- 30 min/mo of done-for-you edits
Standard
one-time + $59/mo hosting
or 50% upfront, 50% on launch or 50% upfront, 50% on launch
Best for dental practices, med spas, law firms, and trades.
What you get
- Up to 10 pages
- Online booking integration
- Blog or news section
- On-page SEO + Google Business sync
- Email capture / newsletter
- 2 weeks build time
Hosting includes
- Everything in Starter, plus:
- 1 business day support response
- 1 hour/mo of done-for-you edits
- Google Business Profile monitoring
- Booking and integration health checks
Premium
one-time + $99/mo hosting
or 50% upfront, 50% on launch or 50% upfront, 50% on launch
Best for businesses where the website is a primary lead source.
What you get
- Everything in Standard
- Completely custom design and layout
- Custom integrations (booking, payments, email tools)
- Advanced SEO (schema markup + structured data)
- 3 weeks build time
Hosting includes
- Everything in Standard, plus:
- Same business day response during business hours
- 2 hours/mo of done-for-you edits
- Schema markup maintenance as content changes
- Priority queue for new features or integrations
Outside the boxes
Customer portals, internal tools, APIs, and integrations.
Some Tampa Bay small businesses need more than a marketing site: a customer portal, an internal tool, a backend an enterprise team would be proud of. We scope and quote those individually so you only pay for what you actually need. Past Custom work has run from a $400 Shopify theme tweak to backend builds well into five figures.
- Customer portals, member areas, dashboards
- Custom backends, typed APIs, third-party integrations
- Multi-location builds with location pages and heavy local SEO
- Logo design and brand identity, standalone or paired with a build
- Smaller scopes that would be overkill at Starter
From $400 for small scopes
Hosting scoped with project
Get a custom quote See full custom software pageWhat this looks like
Project shapes and starting ranges.
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Customer portal
$5k to $15k
Login, role-based dashboards, billing, document storage.
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Internal dashboard or admin tool
$4k to $12k
Your team's day-to-day software, built for the way you actually work.
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Multi-location site with location pages
$4k to $10k
Distinct content per location, heavy local SEO, programmatic city pages.
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Custom Shopify theme work
$400 to $3k
When off-the-shelf is the wrong tool but a full rebuild is overkill.
Custom work is genuinely scope dependent. Public ranges and a flat-fee scoped quote in writing before any build. We do not put a fake fixed price on the page that we will renegotiate later.
What it has actually shipped as
Three real builds, technical depth surfaced.
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CNR Diesel
Typed Astro API routes for quote intake, server-side validation, React Email dispatch tickets, programmatic city pages, JSON-LD across LocalBusiness, AutoRepair, Service, and FAQPage. See the build →
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Fair To Middlin' Goods
Dual retail and wholesale storefront, SKU build system, typed wholesale order API, Sveltia CMS with GitHub OAuth, direct-to-Spaces media uploads via SigV4. See the build →
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Cloak Chat
From-scratch privacy-first chat app, co-built end to end. Auth, real-time messaging, infrastructure. Different scale, same hands. See the build →
How we work on Custom
Send what you have, we send a detailed proposal.
One paragraph or one screenshot is enough. We reply by email with the questions we'd need answered, then send a detailed proposal: scope, stack, timeline, and a fixed-price quote in 3 business days. Free. If we discover what you actually need is a $1,800 Starter site, we will say so.
Built by a production web app developer
The engineer on your project is the founder.
Five plus years shipping production web apps: enterprise platforms, customer portals, and a privacy-first chat product co-built from scratch. More on the team →
All tiers: no long-term contracts, no surprise upcharges, and your site is always yours to take with you.
After launch
Keep the site compounding.
A build gets you found. Staying found is a content problem, not an SEO retainer. Your technical SEO already shipped with the site and is done. What it can't do is write next month's posts or next quarter's service pages, because those don't exist yet. Growth is that ongoing work, and nothing you've already paid for.
Growth
month to month, no contract
Best for businesses where the website is the main growth engine and needs to keep moving after launch.
What you get
Everything in your hosting plan, plus:
- 2 new posts or 1 new service/city page, published every month
- 2 Google Business Profile posts a month
- One conversion improvement a month (a CTA, a form, a layout call), shipped, not suggested
- Monthly report with real numbers: leads, calls, form fills, GBP actions, ranking movementPulled from your own analytics and lead attribution, not a vanity dashboard
- Priority queue for everything above
Why this isn't a retainer
Agencies bill $1k+/mo to do this by hand and call it SEO. We do not. The technical SEO is already in your site at no recurring cost (see above). Growth is new content and new pages, drafted on our own publishing pipeline and edited by the founder, plus the reporting to prove it's working. You can cancel any month, and your site, your content, and your domain stay yours, the same as every other tier. Capped to a small number of clients so the people who build your site are the people doing the work.
Add Growth at launchLimited-time offer
Summer Special: 10% off any web design package.
Get 10% off any Tarpon Web Co. package booked between now and September 1, 2026. Packages start at $750 (Express) and scale up to fully custom builds, so the discount applies whether you need a fast launch or a Premium tier.
Valid May 24 - Sep 1, 2026. Mention this code at consultation or in your inquiry.
Included on every build
Modern SEO and AI-search readiness, on every tier.
Every Tarpon build ships with the technical SEO that most local agencies sell as a separate $500 to $1,500 per month retainer. There is no upsell. There is no “AI SEO” add-on. The site loads under a second on mobile, the schema is tuned to the page, and the answer-block formatting that AI Overviews and AI Mode extract from is built in by default.
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Sub-1-second mobile load times
Lighthouse 90 plus on launch, with the receipts to prove it.
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LocalBusiness, FAQPage, Service, Article schema
Whichever applies to the page, validated against schema.org.
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Google Business Profile alignment
Same name, phone, and city across the site, GBP, and directories.
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AI Overviews and AI Mode answer-block formatting
Question-style headings with direct 40 to 60 word answers underneath.
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Programmatic city pages where it makes sense
Distinct content per service area, not templated SEO spam.
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IndexNow plus sitemap discipline
Bing and partners index in hours, not weeks.
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NAP consistency check at launch
Name, address, phone match across every public surface.
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Performance budget enforced before deploy
No regressions, no plugin bloat, no "fast on launch, slow in 6 months".
Receipts, May 2026
Numbers, not adjectives.
| Site | Lighthouse mobile | LCP |
|---|---|---|
| Fair To Middlin' Goods | 100 | 0.6 s |
| CNR Diesel | 92 | 0.5 s |
| tarponwebco.com ours | 96 | 1.3 s |
Google’s “good” threshold for Largest Contentful Paint is 2.5 seconds. Verify any of this yourself at PageSpeed Insights .
We do not sell SEO as a separate retainer. It ships with the site.
See exactly what we includeWhere we fit
Hand-coded sites for Tampa Bay service businesses.
Theme shops, plugin stacks, and agency retainers are the usual paths. We built a fourth: custom code, flat fee, you own it.
| Criterion | Theme shops | Tarpon Web Co. | Agencies |
|---|---|---|---|
| Upfront cost | $399 to $3,000 | $750 to $6,500 flat | $5,000 to $15,000+ |
| Ongoing cost | Plugins + care plans | $30 to $149/mo all-in | $1k+/mo retainer |
| Build time | Varies | 1 to 3 weeks | 4 to 12 weeks |
| How it's built | Theme + plugins | Hand-coded, no plugins | Custom build |
| Ownership | Platform lock-in | Yours, exportable | Usually retained |
| Who you talk to | Studio team | Us, directly | Account manager + team |
| AI citation readiness | Generic builder schema | FAQ schema, public pricing, sub-1s LCP | Varies |
Tampa Bay service businesses that want a real site without plugin chaos, platform lock-in, or a monthly agency retainer.
Best fit if your business is…
A restaurant, bar, or food service.
Menus, hours, reservations, and local SEO that actually shows up when someone searches “near me.”
Dental, med spa, or other patient-facing care.
Booking, trust signals, and a site that feels as professional as your front desk.
A law firm or professional practice.
Practice-area pages, intake forms, and copy that reads credible to someone comparing firms.
A trade or home service (HVAC, plumbing, roofing, etc.).
Service areas, quotes, and a fast mobile site for people searching from the job site.
What does monthly hosting include?
Everything we'd expect from a real partner, not just a server bill.
- Hosting and SSL
- Real human support replies within one business day
- Security patches and uptime monitoring
- Self-serve content editor edit text, photos, hours, menus yourself; no developer needed
- Minor content updates included quick fixes, not redesigns
Included with hosting
Your client portal.
One place to track your build, send updates, and check on your site. No more email threads, no chasing invoices.
- Uptime
- 99.98%
- Avg load
- < 1s
- Manage billing
- 2 clicks
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Live build progress
Phase tracker plus a feed of every commit and deploy as your site comes together.
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Site health at a glance
Uptime, load time, and visitors this month, on the dashboard the moment you sign in.
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Send updates anytime
Content tweaks, bug reports, new pages, threaded so nothing slips through email.
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Files in one place
Uploads, exports, and brand assets you can grab anytime, no inbox archaeology.
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Billing without the back-and-forth
Invoices, card on file, manage subscription, all in two clicks via Stripe.
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Invite your team
Your designer, VA, or business partner, with their own logins and the right access.
Already a client? Sign in to portal
Pricing questions.
For everything else (services, process, service area), see the full FAQ.
How much does a website cost in Tampa Bay?
Express is $750 for a one-page site (5 business days). Starter is $1,800 (up to 5 pages, 1 week). Standard is $3,200 (up to 10 pages, 2 weeks, booking). Premium is $6,500 (custom design, integrations, advanced SEO). Custom work (Shopify themes, backends, APIs, multi-location builds) is scoped per project, starting at $400 for small scopes. Flat fees, no surprise upcharges.
What is the Express tier?
Express is a fixed-scope one-pager: one page, contact form, two revision rounds, five business day delivery, $750 plus $30 per month hosting. It is for businesses that need a homepage fast. When you outgrow it, we upgrade you to Starter.
Are you a fit for a large Shopify catalog or corporate site?
Catalog management for hundreds of SKUs is not us; a Shopify expert is the right call. Shopify theme work is fair game and lives in our Custom tier, typically starting around $400. We also do not run monthly redesign retainers or 50-page corporate builds; our flat-fee tiers fit roughly 5 to 15 pages. Bigger scopes (backends, APIs, multi-location) get scoped individually as Custom.
Do you offer payment plans?
All tiers split 50% to start, 50% on launch. You do not pay the full amount upfront. We also accept Affirm and Klarna if you want to spread payments over time. Monthly hosting starts the day your site goes live, not before.
What does the monthly hosting include?
Hosting and SSL, security patches and uptime monitoring, real human support that replies within one business day, the self-serve content editor for text, photos, hours, and menus, and minor content updates as part of the plan. Quick fixes are included; full redesigns are quoted separately.
After launch, do I need an ongoing plan?
No. Every build ships done: the site, the technical SEO, and hosting from $30 to $149 a month. Growth is an optional $199 a month plan for new content and a monthly report, month to month, cancel anytime. It is new posts and pages, not a retainer for SEO you already paid for.
Do you optimize sites for AI search?
Yes, as part of every build, not a separate retainer. We ship FAQPage schema, answer-style headings, public pricing, fast Core Web Vitals, and Google Business Profile alignment. AI Overviews and AI Mode cite a handful of domains per answer; a fast, structured site with real reviews beats an llms.txt file.
Do I need an llms.txt file for AI search?
No. Google Search Central says you do not need new machine-readable files or Markdown to appear in generative AI search. What works: a fast site, schema markup, consistent name and phone across the web, real reviews, and pages that answer customer questions in plain language.
Not sure which tier? Send me your current site.
Send your current site or what you're envisioning. We'll reply by email with a few questions so we understand the project. After that, we'll send a detailed proposal: what we'd upgrade, how we'd build it, timeline, and a flat price. Free. No pitch on a call you didn't ask for.